GoldieBlox vs. the Big Sister machine (feat. Metric, "Help I'm Alive")

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http://bit.ly/1seJDLy Help us break the Big Sister machine. Find out how, plus behind the scenes.

Imagine a world that’s colored in pink, where all girls look and act exactly the same. Role models on big screens tell them that being pretty is their primary purpose. Beauty reigns supreme.

This world is not so far fetched ….

One fashion doll is sold every 3 seconds. Research shows that girls who play with fashion dolls see fewer career options for themselves than for boys.
It’s time for girls t

06 Nov 2014

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"help, (feat., big, goldieblox, i'm, machine, metric,, sister, the, vs.

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