McDonald's 'Big Lunchbox' activation via DDB Sydney

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To celebrate the arrival of 100 per cent Aussie rump steak to its Real Choices menu, McDonald's has added to Australia’s world famous list of ‘big things’ with the Big Lunchbox in a campaign via DDB Sydney.

However, this is no ordinary lunchbox; as well as taking centre stage in McDonald's new TVCs, over the next month it’s also travelling around Australia and transforming into an extraordinary pop-up restaurant that serves our delicious Mini Steak Taster Wrap. 'http://www.youtube.com/watch?

28 Oct 2014

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'big, activation, ddb, lunchbox', mcdonald's, sydney, via

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